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What we do, why we do it and how you can help

Medically Guided Shopping™ is our method of doing business in which we help you find the right diagnosis and the right product.

Why we do what we do – and how you can help.INGRID - Interactive Graphical Interface for Diagnoses

What’s Medically Guided Shopping™ and how does it benefit you?

At first glance, you might think that is just another niche web site that’s here to sell things to you.  Well, in part that's true.  But I think it’s important to understand what we do, how we do it and why we do it.

As a young doctor, I was eager to dive into treating patients with the best skill set that I could provide.  But what I started to see over time were the inefficiencies of the way medical care is delivered.  For instance, I can have a conversation with a patient regarding a common condition, say plantar fasciitis.  The vast majority of that conversation is education – helping a person understand their condition, what treatment options are available and how to proceed with a plan we design together.  Seems spot on for medical care, right?  But then you enter the next treatment room and have the same conversation.  This conversation can be repeated any number of times over the course of a day.  The inefficiency was that the treatment didn’t scale.  How could I scale medical care?

  • Find a communication model that was ubiquitous
  • Focus on consumer-oriented care
  • Make learning easy
  • Provide value that can enhance lives

Think 1999.  That’s when first set foot on the Internet.  What an awesome opportunity.  If I could reach every person on the planet who had access to the Internet, I could change lives.  I slowly met friends who helped me refine the concept of Medically Guided Shopping™.  In a nutshell, Medically Guided Shopping is intended to help customers find the right diagnosis and the right products, the right way.  It’s our firm belief that you can’t treat a condition until you understand it (diagnosis first, product second).

At the heart of Medially Guided Shopping is INGRID, our Interactive Graphical Interface for Diagnoses.  INGRID makes finding your diagnosis easy.  Just hover over the graphical image of the foot and click on a zone where you hurt.

Our mission is the democratization of healthcare.  Healthcare should not be behind a wall created by health care insurance, money or privilege.  Healthcare should be available to anyone with a curiosity and access to a computer.  It’s that easy.

If you agree that Medically Guided Shopping™ is a cost-effective way that we can change lives, please help us with our mission.  Here’s what you can do;

  • Share our knowledge base articles with your friends and family.
  • Share our knowledge base articles with your doctor
  • Join in the conversation about by sharing our mission on Facebook, Twitter
  • When you buy a product, please share a product review.
  • Review on Yelp, BBB and Google.

I know I speak for our whole team here at in saying that we delighted to help you solve problems.  We look forward to speaking with you.  And most of all, thank you for your support.


Dr. Jeffrey Oster
Jeffrey A. Oster, DPM

Medical Advisor

Updated 4/21/2021

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