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The use of a cut-out heel pad or horseshoe pad dates back to the days when we believed that the primary contributing factor to heel pain was a spur on the bottom of the heel. Popular belief was that standing on the spur resulted in pain. Cut-out pads were used to pocket the bottom of the heel.

Why would you choose a flat carbon graphite plate? When we first started to sell flat carbon graphite plates I didn't really see them as a very practical tool. They're primarily used to stiffen the shoe and my experience that was their sole use (what a pun, eh? sole use?). But it's been interesting how our customers have taken to them.