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Search Engine
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Keywords
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Location of Keywords
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Document Length
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HTML Title
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Meta tags
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Themes
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What's spam?
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Other info
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| AltaVista | Only the first two occurrences are indexed, use in <title> and top of the page | Top of the page, <h> tags | Longer
pages favored, 600-900 words |
Most
important keywords here, 300 characters, short titles preferred |
Not very important, but use them just in case | Yes, consistent keywords throughout the site |
Repetition of keywords one after the other, meta refresh tags, invisible text, identical pages, excessive submissions. |
Repeat keywords in files names. Use keywords in text links. |
| Excite | Higher frequency than usual in body text - 7% | <h>
tags, <style> tags, top of the page |
Medium-sized
pages, 200-300 words |
Keywords
here, multiple titles recommended, 6 words or less |
Not
indexed, description used for summary only |
Yes, consistent keywords throughout the site. | Repetition of keywords one after the other, meta refresh tags, nearly identical pages, invisible text | Repeat keywords in files names, use comment tags |
| Weight and proximity matter most |
<h>
tags,
bold text |
Wide range, from 50-600 words. | Keywords here, up to 90 characters | No | Yes, consistent keywords throughout the site | Use of link farms, cloaking, excessive repetition | Link popularity is the most important factor | |
| HotBot | Frequency and weight in the body are most important | URL text and title | Short, 100-250 words | Most important, keywords here, up to 105 characters | Very important, both description (150 characters) and keywords (75 characters) | Yes, consistent keywords throughout the site. | Repetition of keywords one after the other, meta refresh tags, nearly identical pages, invisible text, irrelevant keywords, too many submissions | Use keywords when describing links, and naming files |
| iWon | Keywords should be in title, body and meta tags | Throughout the page | Short, 100-250 words | Up to 105 characters | Both are supported; description limited to 250, keywords to 1017 | Yes, consistent keywords throughout the site. | No info available, should be similar to HotBot | iWon uses DirectHit and Inktomi. Site popularity counts. |
| Lycos | Keywords spread throughout the page and in the title | Top of the page, <h> tags | Short, 100-250 words | Keywords here, second word, up to 1129 characters | Not indexed by Fast, but shows up in top rankings | Yes, consistent keywords throughout the site | Repetition of keywords one after the other, nearly identical pages, invisible text | Fast,
which powers Lycos, seems OK with meta refreshes (for now) Not recommended Use ALT tags |
| Northern Lights | ALT, comment and meta tags aren't used. Frequency in the text is important. |
Top of the page |
Wide range, from 50-600 words. | Keywords here, 10-12 words | No | Yes, Northern Light does examine keywords in "context", meaning that keywords should be consistent | No spam policy found on the site | Hidden text was found on some pages (not recommended) |
|
Search Engine
|
Keywords
|
Location of Keywords
|
Document Length
|
HTML Title
|
Meta tags
|
Themes
|
What's spam?
|
Other info
|