Doorway
pages are an acceptable method of marketing your Associate
Link Code. They require that you have a website, as you
will need to put the page onto your own webserver.
A doorway page is a page that
has been created to get a high ranking for a particular
keyword or set of keywords. These pages act as
"doorways" to your site. Visitors arrive on these
pages from the search engine, and enter your website (or your
co-branded MyFootShop site)
Let us say you have 10 different search phrases you want to
target, and you want to be in the top 10 on Google, AltaVista,
Lycos, and AOL. A page that is designed to get a top 10
ranking on say Google will not do well on AltaVista. To get a
top ten ranking on each search engines you most likely will
have to make 10 pages x 4 search engines = 40 pages. It is
best to make special doorway pages in most cases, rather than
try to use normal pages, because the wording will have to be
written to fit to what gets you a high score on the search
engine.
How do I make a doorway page?
1. First, pick an engine to make a doorway page
for. We recommend Infoseek and AltaVista, because they index
rapidly.
2. Find out all the information you can on
the engine you have chosen.
3. Now, name the doorway page something
specific. Do not call it index1.htm, index2.htm. Give it a
real name like: educational-toys.htm. (no spaces!)
4. Decide what keywords you are going to
use. Make them very specific, choose only a few phrases. Don't
try configuring for many different phrases. Use 8 at most, per
page.
5. Go to your new page and configure the
title, description and keywords meta tag appropriately for
that engine. Search
Engine Submission Criteria Chart
More About Meta-Tags
6. Write your text according to the
specifics of that engine. Keyword frequency in the text is
generally the most important element.
8.Check your keyword frequency in Keyword
Counter. Check it against several competitor's keyword
frequency.
9. Try to make your keyword frequency for
individual words similar to a competitor which ranks high.
10. To best build a doorway page for your
Associate Link Codes, you can create your doorway page to look
like a product page, using our Dynamic Link generator to
generate code that will display our product photos and product
names from our inventory on your doorway page. This way more
keywords are built into the page content. Optionally, you can
build it to look like the entrance to a website, or like a
directory of links. All links on this doorway page should have
your AssociateID embedded so that no matter what a person
clicks, you will get the credit for having referred the
sale.
EXAMPLE Doorway
page with an actual AssociateID embedded in all links.
11. Submit your page to the engine you have
specifically created the doorway page for.
